BPI AGE
Problem
How do you condense a year long marketing strategy, complex media plans, and dense numerical results into a high-impact 90-second video for a technical jury? The primary challenge was to avoid creating just another "narrated slide deck." Instead, the goal was to transform raw data into a narrative that was both emotional and rational. Additionally, we had to navigate a strict technical constraint: the video could not contain any references to the agency, ensuring the jury’s focus remained exclusively on the project’s merit.
solution
The edit was modularly built to fit the recommended 90' limit, prioritizing a "problem vs. solution" arc. I ensured the AGE project’s visual identity was strictly respected, keeping the brand as the absolute protagonist while maintaining full agency anonymity as per competition rules. → Generative AI for visual assets.
