Recheio
Problem
Recheio needed a distinct visual identity for their new culinary event: the "Na Ponta da Língua" Masterclass. The challenge was to create a brand that was visually striking and immediately signaled the gastronomic theme while avoiding industry clichés. We had to translate the concept of "culinary knowledge" into something playful and modern that would pique curiosity and stir the audience's appetite.
solution
We developed a visual identity for Recheio rooted in illustrative typography and a vibrant color palette that echoes the freshness of the kitchen. The core of the solution lies in a playful design language where key ingredients, such as "Pasta", "Tomate", and "Queijo" transform into organic, voluminous shapes that are literally "cooked" within pots or served on forks. This typographic approach was paired with a clever manipulation of the wordmark, where the letter "n" in "Língua" was shaped like a tastebud-inspired arch, reinforcing the connection between speech, flavor, and culinary expertise. By blending high contrast backgrounds with these custom-drawn letters, we created a series of posters and assets that are not only highly readable but also transform technical knowledge into an appetizing and modern visual experience.
