OLÁ
Problem
How do you take a legacy ice cream brand—traditionally associated only with a moment of consumption—and turn it into a wearable lifestyle? The challenge was to capture the nostalgic, playful, and refreshing essence of Olá without it looking like a simple corporate promotion. We needed to translate the sensory experience of "savoring an ice cream" into a vibrant summer collection of clothing and accessories that people would actually want to wear at the beach or on the street.
solution
We developed a series of custom prints and designs that distilled Olá’s most iconic products into bold, graphic patterns. Instead of relying on literal product photography, we leaned into a "laid-back and vibrant" aesthetic, utilizing the signature red and white stripes of the Perna de Pau, geometric abstractions inspired by the Calippo, and the distinctive silhouette of the Solero. The result was a collection that celebrates the joy of summer through a modern, high energy visual language. By blending minimalist shapes with a pop-art sensibility, we transformed a food brand into a fashion statement that feels both nostalgic and contemporary.
