Galp
Problem
The real struggle was turning heavy, complex topics like sustainability and energy transition into something that actually clicks with the younger generation. How do you build a social movement that doesn't feel like "just another classroom project"? We needed to break away from the cold, institutional vibe and create a brand that felt alive, urgent, and above all inviting for students and teachers alike.
solution
We developed Changers as a brand built on the power of collective action, moving away from static symbols to create a dynamic visual language. By using a vibrant color palette and fluid, organic shapes, we reflected the constant energy of a generation that refuses to stand still. The core of the solution lies in a narrative that shifts the focus from a distant tomorrow to the power of choice today, encapsulated in the tagline: "Act for the future. Change the present.". More than just a visual identity for the Galp Foundation, the project was structured around four active pillars: learn, create, act, and change, transforming the brand into a platform that empowers young people, volunteers, and partners to become the true drivers of social and environmental impact.
